Publications

AI for SMEs: A roadmap for successfully navigating the human and managerial transition

Don’t let AI divide your teams: a plan for a successful human-centered transition. AI isn’t a technical challenge. It’s a managerial one.

Generative AI: The cutting-edge capability

Generative AI: It’s an absolutely unprecedented upheaval that is already redefining our relationship with work. But beware, behind this....

Leveraging artificial intelligence for your business: A practical guide

Artificial intelligence (AI) offers innovative solutions to accelerate the transformation of...

Web traffic: A passing fad or a real collapse? 

There’s a growing sense that the digital era is coming to an end. Between those who cry “apocalypse” to peddle fear and those who preach the final...

Technical SEO audit: The key steps.

Invited by Jason BARNARD and moderated by Olivier AMICI. Presentation during the webinar organized by SEMrush on a pre-determined SEO topic + Q&A session

SEO: The Good, the Bad, and the Ugly

Three SEO profiles inspired by the famous Western, applied to the field of SEO, that will help you better understand the profiles of...

AI in search engine advertising: debunking common misconceptions.

Artificial intelligence (AI) is revolutionizing—and will continue to revolutionize—digital (PPC) campaigns

E-commerce: SEO best practices

A summary of several SEO best practices that I use, presented at NDDcamp in Paris (the official domain name trade show).

LinkedIn: Learn about spear phishing and how to protect yourself

Social media has become a prime target for cybercriminals, with hacking methods becoming increasingly...