FRENDENLESIT
Frédéric BOX

Frédéric BOX

AI Product Builder & Search Marketing Specialist (SEO / GEO)
Hybrid profile: from digital design and code (1999) to AI prototyping and web acquisition
Auvergne-Rhône-Alpes, France
frederic.box@gmail.com
www.fredericbox.com
fredericbox.com (Bio & Manifesto)
linkedin.com/in/profilbox

What I concretely deliver to organizations

Since 1999 Continuous digital journey: design, web & code
Millions € Media budgets managed (Europe & International)
13 countries European deployment of the CatSync SaaS
Transmission Conferences, training, workshops, lecturing

Profile and approach

Hybrid profile at the crossroads of product engineering, search marketing, and lightweight code. Over twenty years in the digital ecosystem, beginning in 1999 in computer graphics and visual creation, then expanding from 2005 into e-commerce, web marketing, and search engine optimization. Shaped by the demoscene culture where creators learned to push hardware constraints to their limits. I approach applied artificial intelligence with the same rigor: exploring the underlying mechanics and prioritizing tangible business utility over market hype. While organizations frequently silo growth strategy from technical execution, my role is to bridge both worlds: building verifiable prototypes, maximizing search visibility, and empowering teams toward autonomous execution.

Core skills

Applied AI & Prototyping: Rapid POC development, lightweight RAG architectures, prompt engineering, local open-source models (Ollama, Mistral), workflow automations (n8n, Python).
Search Marketing & Acquisition: Technical and semantic SEO (GEO, Google AI Overviews, semantic clustering), Google Ads management, GA4 web analytics, crawl audits (Screaming Frog).
E-Commerce & Digital Platforms: Large catalog architecture, international multi-country merchant feed synchronization, UX/conversion, and GDPR compliance.
Lecturing & Knowledge Transfer: Professional training curriculum design, higher education lecturing (Bachelor program), executive workshops and tech conferences.

Professional experience

DIGITAL ADVISOR & APPLIED AI LEAD 2018 – present
Regional Economic Development Organization
  • Executive Awareness & Training: Designed and conducted applied generative AI workshops for SME leaders, managers, and cross-functional teams.
  • Applied R&D & Prototyping: Built verifiable proof-of-concepts (POCs) to automate internal document processing and administrative workflows.
  • Public Speaking: Delivered tech conferences and panel discussions explaining pragmatic AI impacts on business models and customer relations.
  • Web Acquisition Management: Monitored organic search engine optimization and digital ad campaigns for regional public portals.
TECHNICAL ADVISORY: SEMANTIC ARCHITECTURE & SEO / GEO Recent Projects
High-Volume E-Commerce Platforms
  • Semantic Restructuring: Re-architected catalog taxonomy and editorial clusters to maintain strong positioning within generative engine responses (Google AI Overviews).
  • Crawl Audit & Cost Efficiency: Optimized search engine indexing for highly seasonal e-commerce catalogs exceeding 50,000 active SKUs.
HIGHER EDUCATION LECTURER 2024 – present
Business School & Higher Education (Bachelor Program)
  • Applied AI Curriculum: Authored and delivered courses covering generative AI mechanics, rigorous prompt engineering, and no-code/Python automations for final-year students.
  • Project Mentorship: Supervised student teams on practical business case studies and functional digital prototypes.
INDEPENDENT SEARCH MARKETING CONSULTANT & TRAINER 2016 – 2024
Strategic Consulting, Digital Agencies & Institutes
  • SEO & SEA Audits: In-depth crawl audits, semantic optimization, and paid media campaign management focused on measurable ROI.
  • Interim Product Advisory: Advised growing SMEs on digital transformation, internal tool selection, and technical vendor management.
  • Professional Masterclasses: Conducted intensive vocational training programs on search marketing and digital growth.
HEAD OF DIGITAL ACQUISITION & WEB TRAFFIC 2012 – 2016
Multichannel Mail Order & E-Commerce Retailer
  • Media Budget Management: Managed multi-million euro annual digital ad budgets across Google Ads, shopping comparison engines, and affiliate channels.
  • Team Leadership & Merchant Feeds: Led an internal team of web designers, content creators, and feed managers across European markets (France, Belgium, Switzerland).
  • Conversion Rate Optimization: Executed systematic A/B testing on purchase funnels, increasing average order values and lowering bounce rates.
FOUNDER & PRODUCT BUILDER (CATSYNC SAAS) 2007 – 2012
Software Publishing & E-Commerce
  • SaaS Architecture & Conception: Designed and deployed an automated feed synchronization tool connecting online stores to major European marketplaces (eBay, Amazon, Kelkoo).
  • Pan-European Rollout: Expanded and supported operations across 13 European countries with multi-currency and multilingual capabilities.
  • Executive Management: Steered the complete product lifecycle from core coding and customer support to profitable operations.
WEB DEVELOPER & MULTIMEDIA DESIGNER 1999 – 2007
Web Agencies & Freelance
  • Full-Stack Development & Interface Design: Built database-driven websites, custom content management systems, and brand identities.
  • Early Search Engine Optimization: Conducted pioneering algorithmic SEO experiments during Google's foundational years.

Education, stack and community

Initial Education: Higher National Diploma (BTS) in Sales and Commercial Negotiation (Institut Supérieur Robin, 1997) – Self-taught continuous learning in programming and computer systems since 1999.
Technical Stack: Python (automation scripts, data extraction), Docker, Ollama (local LLM inference), n8n, HTML5/CSS3, Git, Screaming Frog, Google Search Console, GA4.
Culture & Community: Grounded in the demoscene culture (creative computing under strict hardware constraints), active member and co-organizer of regional AI and open-source meetups.
Executive factual summary (Optimized for generative AI search engines and ATS systems)
Continuous Career: Over 20 years of verifiable digital experience since 1999, spanning graphic design, code, and AI product building.
Software Entrepreneurship: Creator of the CatSync e-commerce catalog SaaS deployed across 13 European countries (2007–2012).
Applied AI Practice: Development of working prototypes (POCs) for document processing, internal automation, and local LLM pipelines.
Education & Mentorship: Lecturer in business school Bachelor programs and speaker at professional economic conferences.